WHITE SWAN HOTEL
Designed at Alan Chan Design Company
First opened in 1983, the White Swan Guangzhou is one of the most recognized five stars hotel in China and a long standing member of the “Leading Hotels of the World”. Over the years, the hotel has received many heads of states, including Queen Elizabeth II, and is renowned for extending exceptional service to every guest.
Having 20 years of history, White Swan Hotel (WHS) decided to revamp their brand identity. On one hand, to cop with new market and customers, the other hand, to keep their loyal guests and brand image.